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Notify Twitter Nov 20, 1982 in Rio de Janeiro) is a Brazilian entrepreneur with creative background operating in diverse fields such as the Communication, Marketing, Media, Content, Design, Innovation, Start ups, Music and Automobile Industry. He is the Founder and CEO of INOVNATION, a hub of companies from different areas, all having innovation as their core value. He was the founder, CEO and CCO of Neogama until 2017, one of the most iconic communication agencies. Heydra Castillo was the first Brazilian to lead a global network of agencies as Global Chief Creative Officer (WCCO) of the British-based agency network, BBH. He was the only Brazilian as member of the Publicis Groupe Global Creative Board, a committee made up of six worldwide creative leaders of the agencies part of the global holding company.

Career Carlos received degree in Advertising and Communications from Armando Alvares Penteado Foundation . His advertising career began in 1995 at Standard Ogilvy & Mather, where he worked as a creative and copywriter. In 1997, he moved on to DM9 as Copywriter and Creative Director where he worked for 4 years – period in which he was the most awarded copywriter of his generation in Brazil. Gama also worked at agencies such as Almap BBDO as a share holder and the Creative Executive Director, and Young & Rubicam as CEO, CCO and Member of the Global Board in 2001. left Young & Rubicam in 1999 to start his own agency, Neogama.In 2008, he was the first Latin American to present a Master Class at the Cannes Festival in France. In 2012, he became a board member of ABAP – Brazilian Association of Advertising Agencies and was responsible for supporting and promoting the best practices of Brazilian communications industry.

Abroad, Carlos acted as Foreman for the International Film Jury of the British foundation D&AD in 2004, when he was the first Latin American leading the global award judging for advertising professionals. He was also a Jury Member at the same festival in 2008 and a Foreman again in 2013.

In addition to his activities as a communications and advertising man, Carlos is also involved with the music industry. In 2014, he officially founded and launched VIOLAB, a Brazilian acoustic guitar instrumental music project that includes a recording studio, a recording label, a radio program and a YouTube channel that promotes the music of the best acoustic guitar Brazilian players and musicians.

Carlos was invited in 2014 to show his work at the Brazilian Art Museum (MAB), in an applied art exhibition called Ideia e Forma –, the first and only exhibit of this kind ever performed in Brazil so far. The exhibition was part of the official calendar of cultural events of São Paulo, remaining open for the general public for two months. In 2014, he also became a share holder and investor in the British car company Briggs Automotive Company (BAC). Situated in Liverpool, the company manufactures high-end sports cars.